Branded Environments

Hello, again! I'm back with another post, which is going to be a discussion on the use of company branding being an important connection to interior design.
When it comes to branding, the company wants their own personal message to be portrayed--which often times has to go further than just an aesthetically pleasing logo. Any locations where this company may be doing business at should also portray the company's personal messages. For instance, the message for Nike is to make a change (as their slogan goes, "Just do it."). In London, there's a Nike store that pushes the limits through the use of design. There's a ceiling piece that's made up of white Nike's and lights to create an interesting light fixture in this retail location. Having this piece there shows that the brand chooses to be inventive and to be new, fresh, and clean. This is how design and branding come together; they find a way to visibly portray the messages that the company wants to make known to the public.
Below is an image of the London store and its URL link.

http://sneakernews.com/2010/11/09/niketown-london-largest-nike-store-in-the-world/